This Black and White Logo is easily identified because it is solid with no shades of gray in this type of logo. This logo is usable for virtually any type of print job! In fact it is preferred for most of our standard products. A solid black and white logo is also called a "bitmap logo".

This is a Greyscale Logo. It is not solid black and white, but made up of shades of black and white. It is easy to mistake a Greyscale logo for a solid black and white logo. This logo is usable on most printed products especially if full color printing is offered. If need be, we can usually convert Greyscale logos to solid black & white.

Color Logos may use two or more colors that are not just shades of gray. Color logos are normally used wherever full color (spot or process) printing is offered. It is usually possible to convert a color logo to a Greyscale version, but often difficult to get it from there to a one color edition. If your logo most use specific PMS (pantone matching system) colors make whoever you send it to aware of exactly what colors it uses!